Transparency of projects brings smooth collaboration

Joseph Andrade, the owner of SayitRight Marketing Solutions, has a busy marketing office and knows what it means to run various projects for numerous clients simultaneously. SayitRight researches, develops and integrates advertising, printed marketing materials and rich-media/video production with interactive online solutions. If you multiply this by their number of ongoing projects, you can get an idea of their complex cross-team interactions.

Another issue was that working with marketing projects implies spending a lot of time communicating about the progress with clients, which took a lot of time and patience. "While we had managed all projects within our own Web site, it has been nearly impossible to make the working processes transparent for the clients. Clients didn't have time to log on to the site and just kept emailing us their questions and updates. These were added to emails Joseph's team members sent to each other, exchanging information on the project. As a result, SayitRight's team had a huge email mess. "Our whole company was using Outlook Inbox as a to-do list," Joseph complained.

The SayitRight owner realized that all the content they needed to fulfill an order must be organized and easily accessible for every team member. Joseph's team needed all the graphics, Web production code and editorial copy to be in one place, so that each member of the team could make contributions to the project. Wrike made this possible and even more. Now everyone on the team can track what is going on in the project and know when something needs to be done. Wrike helps them to collaborate, discuss updates and delegate tasks.

Wrike helped Joseph's team to organize the email mess so that the project work became clearly structured. It's so easy to add wrike at wrike.com to the email recipients to keep track of the task collaboratively. When the team members email something, they are not afraid that it will be forgotten. When one of the team members finishes a task, he is sure that his associates will stay in the loop.

Wrike then enabled SayitRight to share project information with customers without extra effort. Clients are immediately notified via email when there are changes in project work. Not only that, but they can also collaborate with SayitRight's team on the fly. "Some days Wrike saves me as much as 30 minutes," says Joe.

Wrike prevents Joseph's team members from missing tasks and details. The system reminds them about overdue items through notifications sent by email. A clear picture of all activities is given by Wrike's Timeline, which helps the SayitRight team meet deadlines.

Wrike allowed people at SayitRight to tag their tasks, thus classifying them by activity and by project. Projects are shared with project managers; activities are shared with corresponding professionals and functional managers. Clients have their self-serve way to check the status of the project, and Joe has the full picture.